Project: Charm Tea

Charm Tea entered the market with a simple goal: to make wellness feel less clinical and more joyful. But their existing brand lacked the character and cohesion to tell that story. They needed an identity that balanced health benefits with emotional warmth and stood out in a saturated wellness category.

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We crafted a playful yet polished brand rooted in vibrancy, clarity, and charm (just like the name). From logo design and packaging to a full visual language system, every element was created to feel uplifting, trustworthy, and shelf-ready. With color, type, and tone working in harmony, Charm Tea now feels like a daily ritual worth reaching for — not just a health choice, but a mood.