Project: The Pizza Factory

Pizza Factory wasn’t here to blend in — they wanted to disrupt the category with a brand that felt unapologetically bold, obsessively crafted, and built for today’s design-conscious diner. Their challenge? Moving away from the tired tropes of cheesy branding and creating an identity that looked as good as their pizza tastes.
 

We delivered a sharp, high-impact visual system rooted in contrast, energy, and expressive personality. From a custom logotype and modular packaging to a layered, editorial-inspired design language, every element was made to feel fast, fresh, and impossible to ignore.

The result: a pizza brand that ditches the cliché — and owns the crave